Nova Leisure get into bed with Duvalay
Nova Leisure has announced it will be distributing award-winning sleep products manufactured by Duvalay, who are a BBC Dragons’ Den success story, to caravan and motorhome dealerships.
Nova will stock a select range of products – including key lines such as Duvalay Compact Sleeping Bags and Compact Toppers.
"Nova is delighted to be partnering with Duvalay at this time of unprecedented growth for the brand," said Sales Director Karl Krisiulevicius.
"The Duvalay range is well known within the marketplace and enjoys a consistently strong presence at key industry events."
"As a leading wholesale distributor of caravan and motorhome equipment, Nova will provide Duvalay access to our huge dealer network, which covers the whole of the UK and Ireland."
"We have six salespeople on the road managing over 1,000 trade accounts, as well as the logistical and marketing infrastructure in place to maximise the full commercial potential of Duvalay’s much-loved products."
Nova can now offer dealers the option to order bespoke mattresses and custom-made toppers cut to size by Duvalay, who recently won a 2019 ‘Manufacturing Innovation’ Award.
"There are a lot of vans out there with tired and worn mattresses that have seen better days," added Karl.
"Having access to Duvalay’s customisation service is a great way for dealers to improve the offering to their customers and to help them to enjoy a great night’s sleep."
"Added to that, we offer the convenient option of online ordering so our trade customers can easily obtain pricing through a safe and secure automated process."
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With her family-run business poised to move to its biggest factory yet, Sales & Marketing Director Liz Colleran says she is delighted to have agreed a joint strategy for distribution with Nova: "Sir Richard Branson said: "Everyone should have a Duvalay", and we’re proud to have sold more than a million worldwide."
"With our manufacturing capacity set to hit record levels, it makes total sense to partner with Nova, who can provide us with industry-leading customer service levels backed by years of trade-specific experience."
"We’d like to thank Karl and his colleagues at Nova for warmly welcoming us on board; we look forward to implementing our strategy."
Nova Leisure are part of Arleigh Group, which is the market-leading UK aftermarket distributor of parts and accessories to the mobile and static home, touring vehicle and marine sectors.
"For the past 18 months we have been Arleigh International’s partner of choice for affordable luxury holiday home mattresses, which offer a better class of comfort and support,” adds Liz. “Our partnership with Nova Leisure deepens our connection to the Group as a whole, which shares our mission: helping the leisure community to enjoy a better night’s sleep."
